• She minimized the risk of disputes and court proceedings, immediately responding to a potentially unfavorable change in the situation, taking preventive actions and appropriate legal steps, as well as by developing and implementing a legal strategy and business tactics towards an unreliable contractor, drafting and negotiating agreements, settlements and pre-litigation letters, which often allowed to avoid a court battle and to successfully end the dispute for the company in a situation seemingly doomed to failure.
• She increased the efficiency of the activities of sales and marketing teams by creating an optimal legal architecture and developing key competences necessary for the safe, ethical and lawful implementation of business goals for the members of these teams.
• She contributed to gaining a competitive advantage of the company by tracking, predicting and monitoring market trends and regulatory changes, by defining potential opportunities for business development, identifying possible risks and necessary operational changes resulting from new or postulated legal and industry regulations and ensured taking them into account in the companies business strategy.
• She increased the effectiveness of marketing activities by assessing the legal and compliance aspects of advertising materials and promotional activities (in particular, innovative solutions, previously unknown on the market), as well as creating standards for designing advertising messages, conducting training in advertising law and legally verifying competition marketing activities.
• She co-created the principles of corporate governance by developing and implementing the principles and standards relating to the broadly understood management of the organization, starting from the revision of the basic principles of the company’s operation (including the articles of association, the structure of the company’s bodies), through the implementation of a coherent system of procedures and operating guidelines and ending with ensuring compliance with these principles in accordance with the applicable standards of the internal control system.
• She increased the range of conducted marketing activities by creating a legal framework for innovative projects in the field of promotion of products and services addressed to potential customers of the company, as well as innovative solutions enabling the communication to reach the end recipient directly.
• She supported the creation of unique added value by developing a legal and compliance framework for projects aimed at building a competitive advantage by offering innovative services related to the company’s products (Value Added Services).
• She ensured the safe and lawful operation of the company by verifying compliance with applicable regulations in all projects implemented by the Company, consulting all types of business ideas on an ongoing basis, assessing marketing activities, limiting the risk of litigation and keeping the company’s corporate documentation.
• She improved the processes of gaining new customers by increasing the range of access to products and services by developing a legal framework for initiatives, projects and platforms, including internet platforms, enabling faster, more accurate and direct approach to customers and end recipients with the offer, as well as assessing and creating the legal framewor for educational campaigns aimed at increasing awareness of the solutions available on the market.
• She neutralized actions undertaken by the competition aimed at or likely to infringe the interests of the company, including, inter alia, undertaking activities that may constitute acts of unfair competition, unauthorized use of registered trademarks of the company, conducting sales of products or advertising contrary to the provisions of the law.
• She contributed to the finalization of business-critical transactions preceded by complex legal analyzes and difficult negotiations, making their legal assessment, developing legal tactics, participating in demanding negotiations and leading to the conclusion of these contracts on favorable terms for the company.
• She optimized the distribution channels from legal perspective by developing distribution models for various product categories (reimbursed / non-reimbursed medicinal products, medical devices), giving opinions on projects based on selective distribution in terms of standards ensuring competition on the market, verifying distribution, logistics and storage agreements.
• She implemented innovative promotion tools, ranging from the legal analysis of the planned activities, through the development of full legal executive documentation, to the process of obtaining the necessary authorizations and consents for activities previously considered non-standard.
• She increased the company’s competitiveness in selected market segments by implementing business projects requiring in-depth assessment from the point of view of contract law and public procurement law, in particular based on the concept of „Value-based procurement” / „Value-based tendering”.
• She contributed to the improvement of the quality of Customer Service by creating and implementing a whole series of customer-friendly solutions aimed at increasing customer satisfaction with the products and services offered by the company, e.g. development of transparent and easy-to-process documentation, solutions facilitating faster transaction finalization, expansion of the portfolio of possible security variants.
• She ensured the stability of the implementation of business plans by conducting legal risk assessment / compliance risk assessment, developing the legal and compliance framework for planned business activities, and quickly responding to the changing legal and market situation.
• She achieved the company’s business goals by developing and implementing a legal strategy and representing the company in administrative proceedings, inter alia, before the Minister of Health, Chief Pharmaceutical Inspector, President of the Office for Registration of Medicinal Products, Medical Devices and Biocidal Products, Chief Sanitary Inspector, President of the Office of Competition and Consumer Protection.
• She minimized the risk of losing the company’s reputation by developing and implementing operating standards and operating procedures, monitoring the company’s activities in terms of ensuring compliance with the adopted principles of operation, conducting Compliance Risk Assessment, providing trainings and workshops, as well as by conducting internal investigations and participating in audits aimed at verifying the level of compliance with corporate policies and procedures.
• She built legal and ethical awareness among the members of the organization, especially sales and marketing teams, by conducting tailor-made trainings, workshops, as well as by conducting periodic inspections, internal audits and regular information about changes in legal regulations and standards in the field of compliance.
• She eliminated the risk of abuse of a dominant position by the company through a insightful legal assessment of the activities carried out in the product segment, in which market shares positioned the company in the dominant position, in particular by verifying the pricing policies, commercial conditions, and cooperation offers.
• She broadened the influence of the company in the structures of industry associations associating producers of pharmaceuticals or medical devices by representing the company’s business interests during meetings and events organized by these entities.
• She created the legal culture of the organization by building the structures of legal departments from scratch, presenting the role of a lawyer in the organization as a business partner, showing the benefits for business from close cooperation with the legal department, building partnership relations with all employees of the company, striving to achieve a common business goal, conducting training increasing legal awareness, as well as engaging members of the Leadership Team to promote the initiatives of the legal department, adhering to the principle of „tone from the top”.
• She provided legal support to pharmaceutical wholesalers by conducting administrative proceedings before the Chief Pharmaceutical Inspector, verifying commercial conditions, drawing up and revising commercial agreements and contracts ensuring the optimal functioning of the wholesalers, as well as advising the warehouse manager on current matters.
• She obtained additional financing for business projects by optimizing the costs of legal services for the company, by developing framework and systemic legal solutions in the sensitive areas of the company’s operations, creating and updating a portfolio of standardized legal documents, strict monitoring of expenses and implementing them in accordance with the „smart expense” principle.
• She verified the compliance level in the company’s reporting by regularly conducting internal controls / Company Level Controls / Entity Level Controls to meet SOX (Sarbanes-Oxley Act) requirements relating to the responsibilities of the legal and compliance department.
• She ensured the functioning of the company in accordance with the requirements of EU law in the scope related to the responsibility of legal and compliance departments by conducting internal controls related to non-financial reporting.
• She eliminated potential operational and legal risks caused by legislative changes, by monitoring changes in legal provisions and industry regulations and assessing their impact on the company’s day-to-day operations, appropriately adjusting selected areas of its operation in order to ensure compliance with the applicable standards.
• She enabled the company to benefit from the synergy resulting from the structure of the capital group by negotiating, verifying, and developing framework cross-divisional agreements taking into account the specificity and interests of companies operating on the local market, obtaining favorable terms of cooperation with suppliers and other third parties.
• She increased the security of the company’s documentation by designing and implementing contract management systems and corporate documentation of companies, as well as conducting trainings on the principles of document circulation and archiving.
• She participated in corporate pilot projects, assessing their impact on the organization in terms of legal and compliance, and developing standards of activities, taking into account their planned implementation on an international scale.
• She represented the interests of local companies in the development of global business and legal projects, presenting the management position in the forum of an international team of corporate lawyers, of which she was also a member, and substantively arguing them.
• She has represented the interests of companies towards third parties, in particular before judicial authorities, law enforcement authorities, public administration authorities, social organizations, and potential contractors.

As a lawyer in the Legal Department of the Main Pharmaceutical Inspectorate, Zuzanna Krzykowska, attorney at law, among others:

• She eliminated advertisements of medicinal products that did not meet legal requirements from the market by drawing up administrative decisions ordering the immediate cessation of advertising of medicinal products.
• She represented the Main Pharmaceutical Inspector before the District Administrative Court, in particular in precedent cases in the field of advertising of medicinal products, by developing and implementing the legal and procedural strategy (including widely commented proceedings regarding sponsorship indications).
• She advised the Chief Pharmaceutical Inspector and the Directors of the Supervision Department and the Manufacturing Inspection Department in solving current legal problems.
• She developed and conducted trainings related to the application of the Pharmaceutical Law for District Pharmaceutical Inspectors during regular meetings of the Main Pharmaceutical Inspector.